One in two girls drop out of sport before they reach the age of 20. There are many reasons for this. Their priorities change, they’re influenced by their peers and they lack confidence. Also, a lack of coverage of women’s sports leads to a dearth of female role models to inspire girls to participate in sport.
Today, tennis is one of the few sports in which the earning potential of male and female players is equal. Women in tennis have had to overcome many obstacles for it to be this way. This project celebrates the value and contribution women tennis players have made to women’s sport and women’s rights in general, and examines how the history and culture of tennis can be used to inspire girls to keep up sport.
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BA Graphic Design